It’s important to make sure the input you collect from respondents is as unbiased as possible, and provides a clear lens into the customer experience. One of the most common causes of unreliable survey feedback is the biased survey question.Ĭustomer feedback is not easy to come by, which makes every survey response all the more significant.
While customer surveys can yield amazing insights into what your customers want and need, they can also be a liability if the underlying survey questionnaire is flawed.
